Clarify and realign
your
local brand

to ensure your
messaging and visuals:

Reflect where your
business is today
+
Connect with the people
you’re trying to reach

Rebranding, consulting, and education at a scale that works for your business


636 Shelby St, Suite 1E, Bristol, TN

Grow, evolve, and step into what’s next for
your
local brand

Clarify your positioning.
Refine your messaging.
Build brand systems for growth.
Connect with aligned clients.

Rebranding, consulting, and education at a scale that works for your business

Briana Fillers | Rebranding Consultant & Brand Strategist
Fillers Consulting LLC | 636 Shelby Street, Suite 1E, Bristol, TN

Partnering with small-to-midsize organizations and marketing managers across the Tri-Cities region

Strategy-led work

Award-winning experience

One-on-one support

You’ve grown, but your brand still feels, looks, and sounds like an earlier version of you.

During seasons of change, it’s tempting to want to change your logo or adjust your colors. I help you slow down just enough to make thoughtful branding decisions that don’t just make things look good, but actually support where your business is headed. We’ll get to the visuals, but to make sure they work, we’ll focus first on truly understanding your changing business and the people you serve.

I help you realign your brand so it’s clear and focused on connection

  • Rebranding

    Strategy, naming, messaging, logo, photo, video, and website adjustments to update and realign your brand from the inside out after transitions, leadership changes, or growth

  • Consulting

    Fractional brand leadership, marketing agency partnership, ongoing refinement with an internal marketing team, and other solutions to align and position your brand for long-term success

  • Education

    Partnerships with local organizations to offer hands-on support, workshops, and group accountability for in-house brand, design, photography, and website efforts

“Briana incorporated our ideas needs and wants so well during our rebrand, I think she has secretly worked for us for many years!”

I’m here to help realign your changing brand beyond how it looks, so it’s set up for long-term success.

If growth, leadership changes, or new directions have left your brand feeling off, I can help. The strongest brands aren’t built by trying to appeal to everyone. They’re built by being clear enough that the right people immediately feel it.

Together, we’ll work on whatever feels misaligned: naming, messaging, logos, photos, and/or your website, all with a strategy-first approach that feels seamless and high-impact.

Your brand should reflect where your local business is headed and connect with the clients you serve. I’ll guide you through the rebrand or repositioning, and then I’ll be around for support whenever you need it.

I’ve lived in Bristol all my life, and I do this work here because I’m passionate about our helping local brands get it right and stay here for the long-haul! I’ve spent 15+ years helping businesses, nonprofits, and entrepreneurs in the Tri-Cities area move beyond surface-level fixes to build brands that last.

At the end of the day, this is human work. It’s about helping people understand you, trust you, and feel connected to what you’re building. I care about the people behind your businesses and I care about the people you serve. I know your local market - the opportunities and the challenges - and I’ll help you realign your brand with intention.

Get clear before big decisions

Create with intention

Feel confident during change

“Working with Briana was a great, unquantifiable investment for our business. It has given our entire company a totally new level of confidence.”

Featured project recaps

Here’s what you can expect working with me…

  • Clarity

    Increases your client revenue

    Align your brand's strategy, messaging, visuals, and experience to attract better-fit clients who truly understand and value you.

  • Connection

    Helps reduce wasted resources

    Equip your business with clear, effective systems that build authentic client relationships and turn your audiences into loyal brand advocates.

  • Confidence

    Builds sustainable growth

    Learn to manage your brand and your website, keeping many updates in-house, reducing reliance on external support (but I’m here if you need me!).

“Briana’s process was engaging and fun for our leadership team, and so helpful in helping us think about solving problems for our target audience.”

3 steps to realign your brand

Step 1

Have a conversation about where you are and what you need.

Step 2

Work together to refresh your strategy, messaging, and visuals.

Step 3

Connect confidently with your ideal clients and serve them well, again and again.