BurWil has been investing in our community through innovative construction and renovation of our region’s landmarks. When I met with them initially, they showed me how their website’s code had been broken for years, how it was cumbersome to add new projects, and they told me their contracted web designer was MIA. We worked together to ensure every element was thoughtfully designed to reflect their brand identity and lead viewers through a journey, without sacrificing performance or stability. In just a few weeks, we had a brand new website that empowered them to effortlessly manage their content without the worry of their website breaking and without need for constant maintenance. Now, their website is modern, stylish, and built to last - just like their construction projects.

What started as a small business in 1987 in Abingdon, VA with one specialization had become a full-service general contractor by 2022. With the addition of services, an ongoing transition of leadership from father to son, and company growth, it was time for a rebrand (and a name change!). I became a “temporary team member” and now, Jones Road & Bridge has branding that connects them with their community. They can move into the next generation of their company with purpose, consistency, and authenticity.

The expansion and growth experienced by this company with headquarters in Kingsport, TN brought to light a lack of brand awareness, cohesiveness, and understanding. Leadership at WorkSpace Interiors recognized it was time to revisit their logo and messaging and develop their own brand strategy that was complimentary to but separate from their supplier. My brand refresh process included a brand assessment, brand strategy, and brand identity design. We were able to build on their existing foundation while clarifying their vision to better-connect with their ideal clients. (We were also able to build on their existing signage with an additive logo design instead of a visual rebrand, saving thousands of dollars.)

Because this brand based in Bristol, VA was well-established and relevant, and because they had existing signage that needed to be reused inside and outside their physical location, I created a modern, updated variant of their existing logo.

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.