Elevate your local brand with a strategist who understands.

  • Strategy + Insight

  • Messaging

  • Logo + Visual Identity

  • Brand Photography

  • Website Design

  • Brand Consulting

It might be time to invest in your brand…

  • If your business has evolved over the years but your branding hasn't

  • If your branding feels misaligned because of rapid business growth

  • If your brand lacks cohesion, consistency, and clarity

…and enhance your visibility and appeal.

  • Authentically attract more of the qualified clients you dream of helping

  • Solidify your authority and strive to become the go-to service provider in our area.

  • Cultivate deeper connections with local community members and businesses.

You wear a lot of hats. How about we share the branding one for a bit?

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My Portfolio
Jones Road & Bridge Rebrand
Logo, Messaging, Strategy, Website, Photography
Jones Road & Bridge Rebrand
Logo, Messaging, Strategy, Website, Photography

What started as a small business in 1987 in Abingdon, VA with one specialization had become a full-service general contractor by 2022. With the addition of services, an ongoing transition of leadership from father to son, and company growth, it was time for a rebrand (and a name change!). I became a “temporary team member” and now, Jones Road & Bridge has branding that connects them with their community. They can move into the next generation of their company with purpose, consistency, and authenticity.

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Logo, Messaging, Strategy, Website, Photography
WorkSpace Interiors Branding Refresh
Strategy, Logo, Messaging
WorkSpace Interiors Branding Refresh
Strategy, Logo, Messaging

The expansion and growth experienced by this company with headquarters in Kingsport, TN brought to light a lack of brand awareness, cohesiveness, and understanding. Leadership at WorkSpace Interiors recognized it was time to revisit their logo and messaging and develop their own brand strategy that was complimentary to but separate from their supplier. My brand refresh process included a brand assessment, brand strategy, and brand identity design. We were able to build on their existing foundation while clarifying their vision to better-connect with their ideal clients. (We were also able to build on their existing signage with an additive logo design instead of a visual rebrand, saving thousands of dollars.)

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Strategy, Logo, Messaging
Stone Mountain Meats Branding
Logo, Messaging, Strategy, Photography, Website
Stone Mountain Meats Branding
Logo, Messaging, Strategy, Photography, Website

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.

Read More →
Logo, Messaging, Strategy, Photography, Website

You deserve a branding partner dedicated to your success.

When it comes to moving into the next season of your business — whether you just need some upgrades, a brand refresh, or a full rebrand — a lot of the anxiety surrounds how to do it, and finding the right partner to guide you through the process.

  • You deserve someone who understands the journey you're on.

  • You deserve someone who is deeply committed to realizing your vision.

  • You deserve someone who prioritizing you.

  • You deserve someone who offers a proven branding system.

  • You deserve someone who cherishes our region.

  • You deserve someone who is committed to achieving success.

Having served as a marketing manager for two nonprofits in Abingdon, VA, I intimately understand the brand evolution process. I've experienced firsthand the desire to propel your brand forward, the challenges of limited mental bandwidth, and the search for the right guidance. My passion for branding ignited in 2012 when I was working for Highlands Community Services and we embarked on a rebranding journey, a transformative experience that continues to inspire me today.

I went full-time with this business in 2018 because I love helping local businesses move forward. It moves our region forward, and it makes our home an even better place to live.

I’m a branding agency of one, specializing in elevating the visibility and appeal of local, small to mid-sized businesses within our community. I offer comprehensive branding services - assessment, strategy, messaging, logos, identity, photography, websites, and consulting - minus the fluff. With empathy and intuition, I dive deep to showcase the heart of your business and identify ways you can attract and connect with your ideal clients. Together, we:

  1. Clarify your audience and messaging

  2. Create a consistent client experience and identity

  3. Connect to your people using solution-focused strategy, communication, and visuals

I'm here to be your guide through a brand upgrade, brand refresh, or rebrand, but even more than that: I'm dedicated to your business's success. I’ll be here by your side every step of the way!

Explore easy and efficient ways to elevate your brand

  • Comprehensive Rebranding

    I’ll guide you and your leadership team through my signature, transformative rebranding process through a series of sessions over a two month period.

  • Brand Upgrade Solutions

    I’ll help your small business level up by collaborating with you - only providing the services you need like strategy and messaging or brand photography.

  • Brand Growth Mastermind

    COMING SOON: I’ll provide actionable advice tailored to your business to help you grow your brand (in-person small group sessions in Bristol, TN/VA).

  • Photography Education

    Learn to capture your own photos for your business with your phone or digital camera through a variety of photography crash course events.

View my services

  • "Our rebrand has given our entire company a totally new level of confidence."

    "Briana’s process was a GREAT, unquantifiable investment for our business. Our rebrand has given our entire company a totally new level of confidence. The ideal customer personas she developed as part of our strategy guide were especially helpful in understanding the decisions she made for our website. Our logo is well-loved by everyone. It has a modern but old school look that aligns with our new messaging to describe our company perfectly and looks great on our vehicles and swag. I have been burned in the past with service providers fizzling out or abandoning projects over time. That was not the case here: Briana was just as helpful the last day as she was the first.”

    Turner Jones
    Vice President
    Jones Road & Bridge
    (Abingdon, VA)

  • "I was nervous about rebranding, but she immediately put me at ease."

    “Even though I did not have a clear vision at the time, Briana asked me questions and listened intently to my answers. I was nervous about rebranding, but she immediately put me at ease. She asked about our current strategy for our department and what I wanted to change. Briana exceeded my expectations. She took into consideration the constraints that I was under and developed a plan that could be implemented a little at a time. Briana helped us add cohesiveness to our brand, and we have received very positive feedback from our community.”

    Penny Limburg
    Former General Registrar
    Office of Elections and Voter Registration
    (Bristol, VA)

  • "She helped me capture something deep within me that needed out!"

    “When we started the process, I just felt like I was word vomiting, but Briana was actually listening, and I didn’t even realize she was getting valuable information. She helped me capture something deep within me that needed out! Seeing my brand come to life was like a mix between a heart flutter and getting the breath knocked out of me. I know it was designed with purpose, and it gives me great confidence. INCREDIBLE!!!”

    Jessica Stollings-Holder
    Speaker | Trainer | Author | Coach
    Jessica Stollings-Holder
    (Murfreesboro, TN)

  • "I felt seen and heard, like she understood what was best for my business."

    "I felt strongly about developing a thorough understanding of my prospective clients so that I may best serve them, so developing branding with strategy made sense to me. I had faith in Briana’s process and her communication was fantastic, with incredible attention to detail. The time went by so quickly, and I loved the thoroughness of her process! The strategy was spot on. I can even picture the customer personas and remember their names. The work Briana invested and what was delivered was way more than I anticipated. I felt seen and heard, like she understood what was best for my business. I am very proud of my brand and love how it represents us.”

    Joseph Nounou, MD, MBA
    Founder and President
    Auros Pharma
    (Kingsport, TN)

  • "...so helpful in helping us think about solving problems for our target audience..."

    “With the expansion/growth of our company, it was time to revisit our branding and the recommendation from a trusted colleague brought me to Briana. The strategy session was engaging and fun for our leadership team, and I really liked how she started the meeting to get us all in the same mindset. The audience personas were so helpful in helping us think about solving problems for our target audience - how we ensure they find the content they need and how we can even tailor conversations with them. Our messaging will help us communicate cohesively and consistently and solve our lack of awareness, cohesiveness and understanding. The branding all aligns well with our values, and we LOVE our logo and tagline. Briana listened to our needs and wants through the entire process and really went above and beyond. She even made me/us aware of trademarks/legal information that was beneficial to us.”

    Pin-Chia Murphy
    Director of Marketing Communications
    WorkSpace Interiors
    (Kingsport, TN)

Ready to invest in your brand’s growth?

Step 1

Chat about your current needs.

Send me an email or schedule a free intro call to share your challenges. I’ll ask some questions to learn where you’re at now, where you’d like to go, and how we can get you there.

Step 2

Spend a bit of time upgrading.

We spend time gaining clarity, developing messaging, and creating a consistent identity and customer experience.

Step 3

Serve more of your ideal clients!

When your upgrade is complete, you’ll be able to produce marketing that helps you serve your people and strengthen connections. I’ll be here with guidance anytime you need it!