Elevate your brand. Transform your business.

Get strategy, messaging, logo, photography, and website help for your small or midsize businesses in the Tri-Cities area

Is your branding misaligned because of rapid growth or new leadership?
Has your business evolved over time, leaving your branding in the dust?
Does your brand lack cohesion, consistency, and clarity?

Whether you're a marketing manager or an entrepreneur, I understand your brand challenges - all too well.

After a decade of freelancing and working full-time in nonprofit marketing, I transformed my passion for branding into a business in 2018. I love my Appalachian Highlands community and am dedicated to its success. As a small business, you are a vital part of that success!

I know small organizations don’t typically have access to big agencies or firms. I also know that I really needed an outside perspective when I was in your shoes! I’m here if you need a brand upgrade, refresh, rebrand, or consulting. I’ll come alongside you with empathy and efficiency. Together, we'll clarify your vision, showcase the heart of your business, and help you attract and connect with your ideal clients.

Sound like what you need? Let’s elevate your brand and transform your business!

Learn more about me

I’m here to help if you’d like to…

Increase your visibility

with a professional appearance to attract more of your ideal clients
Adjust your positioning

to own your unique qualities and stand out in all the right ways
Solidify your authority

and your good reputation to become the go-to provider in your space

You wear a lot of hats. How ‘bout we share the branding one for a bit?

Branding and Rebranding
Get your brand off the ground quickly and effectively, or revitalize your brand with a comprehensive overhaul.
- Brand launching
- Quick start rebranding
- Brand refreshing
- Comprehensive rebranding
Brand Growth Consulting
Need an external perspective? I provide personalized advice to address your unique challenges and opportunities.
- Brand strategy and messaging
- Brand experience enhancements
Brand Upgrade Solutions
Level up your business with my brand photography and website processes that can be completed in just a few weeks.
- Logo and identity design
- Brand photography
- Squarespace website design
Brand Workshops + Education
Hands-on learning for building effective websites, creating engaging brand photography, and more.
- Photography education
- Website workshops (coming soon!)
- Brand-related training

View my services

Together, we’ll assess and improve your brand holistically.

Audience Insight
Vision + Messaging
Logo + Visual Identity
Brand Photo + Video
Brand Website
Client Experience

"Our rebrand has given our entire company a totally new level of confidence."

"Briana’s process was a GREAT, unquantifiable investment for our business. Our rebrand has given our entire company a totally new level of confidence. The ideal customer personas she developed as part of our strategy guide were especially helpful in understanding the decisions she made for our website. Our logo is well-loved by everyone. It has a modern but old school look that aligns with our new messaging to describe our company perfectly and looks great on our vehicles and swag. I have been burned in the past with service providers fizzling out or abandoning projects over time. That was not the case here: Briana was just as helpful the last day as she was the first.”
Turner Jones
Vice President
Jones Road & Bridge
(Abingdon, VA)
"I was nervous about rebranding, but she immediately put me at ease."

“Even though I did not have a clear vision at the time, Briana asked me questions and listened intently to my answers. I was nervous about rebranding, but she immediately put me at ease. She asked about our current strategy for our department and what I wanted to change. Briana exceeded my expectations. She took into consideration the constraints that I was under and developed a plan that could be implemented a little at a time. Briana helped us add cohesiveness to our brand, and we have received very positive feedback from our community.”

Penny Limburg
Former General Registrar
Office of Elections and Voter Registration
(Bristol, VA)
"She helped me capture something deep within me that needed out!"

“When we started the process, I just felt like I was word vomiting, but Briana was actually listening, and I didn’t even realize she was getting valuable information. She helped me capture something deep within me that needed out! Seeing my brand come to life was like a mix between a heart flutter and getting the breath knocked out of me. I know it was designed with purpose, and it gives me great confidence. INCREDIBLE!!!”

Jessica Stollings-Holder
Speaker | Trainer | Author | Coach
Jessica Stollings-Holder
(Murfreesboro, TN)
"I felt seen and heard, like she understood what was best for my business."

"I felt strongly about developing a thorough understanding of my prospective clients so that I may best serve them, so developing branding with strategy made sense to me. I had faith in Briana’s process and her communication was fantastic, with incredible attention to detail. The time went by so quickly, and I loved the thoroughness of her process! The strategy was spot on. I can even picture the customer personas and remember their names. The work Briana invested and what was delivered was way more than I anticipated. I felt seen and heard, like she understood what was best for my business. I am very proud of my brand and love how it represents us.”

Joseph Nounou, MD, MBA
Founder and President
Auros Pharma
(Kingsport, TN)
"...so helpful in helping us think about solving problems for our target audience..."

“With the expansion/growth of our company, it was time to revisit our branding and the recommendation from a trusted colleague brought me to Briana. The strategy session was engaging and fun for our leadership team, and I really liked how she started the meeting to get us all in the same mindset. The audience personas were so helpful in helping us think about solving problems for our target audience - how we ensure they find the content they need and how we can even tailor conversations with them. Our messaging will help us communicate cohesively and consistently and solve our lack of awareness, cohesiveness and understanding. The branding all aligns well with our values, and we LOVE our logo and tagline. Briana listened to our needs and wants through the entire process and really went above and beyond. She even made me/us aware of trademarks/legal information that was beneficial to us.”

Pin-Chia Murphy
Director of Marketing Communications
WorkSpace Interiors
(Kingsport, TN)