Guiding your brand through growth and transitions.

Strategic consulting and creative solutions for small business owners and marketing managers in the Tri-Cities ready to elevate and grow their brand strategically.

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Feeling stuck or overwhelmed?

Is your branding misaligned because of rapid growth or new leadership?
Has your business evolved over the years, leaving your branding feeling outdated?
Does your brand lack cohesion, consistency, and clarity, but you don't have time to fix it?

I know that running a small business or managing a growing brand comes with challenges.

I’ve seen it all in my 15+ years of marketing and branding experience — from trendy logos that fade fast to fluffy consulting that leaves businesses and organizations spinning their wheels. That’s why I’ve honed a results-driven approach to guiding your brand through transitions that prioritizes lasting success, client experiences, and authentic connections (because those are the things that really matter, right?).

I’ve been in your shoes, needing a fresh perspective: I was as a marketing manager from 2011-2018, and I’ve been a full-time business owner since 2018. I get it: the day-to-day grind doesn’t leave much room for all that big-picture thinking that needs to happen. That’s where I come in. I act as an extension of your team to bring a fresh, external perspective and help you tackle branding, repositioning, upgrades, refreshes, and rebrands, with services designed to fit your goals, your schedule, and your budget.

I offer agency-level expertise with the personal touch that your small business needs. I’m here to help you clarify your brand vision, spotlight what makes your small business shine, and connect with the clients you love to serve.

Together, we’ll simplify the overwhelm, fine-tune your brand strategy, and position your business for long-term success. Ready to make it happen? Let’s get to work!

Learn more about me

I’ll help you grow with clarity and confidence

Increase your visibility

with a professional appearance to attract more of your ideal clients
Adjust your positioning

to own your unique qualities and stand out in all the right ways
Solidify your authority

and your good reputation to become the go-to provider in your space

Wearing too many hats? Pass me that branding one!

Branding and Rebranding

Get your brand off the ground quickly and effectively, or revitalize your brand with a comprehensive overhaul.
Brand Growth Consulting

Need an external perspective? I provide personalized advice to address your unique challenges and opportunities.
Brand Upgrade Solutions

Level up your business with my logo, brand photography, and website processes that can be completed in just a few weeks.
Brand Workshops + Education

Join me for hands-on learning for building effective websites, creating engaging brand photography, and more.

View my services

Improve and elevate every area of your brand

Audience Insight
Vision + Messaging
Logo + Visual Identity
Brand Photo + Video
Brand Website
Client Experience

“With the expansion/growth of our company, it was time to revisit our branding and the recommendation from a trusted colleague brought me to Briana. The strategy session was engaging and fun for our leadership team, and I really liked how she started the meeting to get us all in the same mindset. The audience personas were so helpful in helping us think about solving problems for our target audience - how we ensure they find the content they need and how we can even tailor conversations with them. Our messaging will help us communicate cohesively and consistently and solve our lack of awareness, cohesiveness and understanding. The branding all aligns well with our values, and we LOVE our logo and tagline. Briana listened to our needs and wants through the entire process and really went above and beyond. She even made me/us aware of trademarks/legal information that was beneficial to us.”

Pin-Chia Murphy
Director of Marketing Communications
WorkSpace Interiors
(Kingsport, TN)
"Briana’s process was a GREAT, unquantifiable investment for our business. Our rebrand has given our entire company a totally new level of confidence. The ideal customer personas she developed as part of our strategy guide were especially helpful in understanding the decisions she made for our website. Our logo is well-loved by everyone. It has a modern but old school look that aligns with our new messaging to describe our company perfectly and looks great on our vehicles and swag. I have been burned in the past with service providers fizzling out or abandoning projects over time. That was not the case here: Briana was just as helpful the last day as she was the first.”
Turner Jones
Vice President
Jones Road & Bridge
(Abingdon, VA)
“Even though I did not have a clear vision at the time, Briana asked me questions and listened intently to my answers. I was nervous about rebranding, but she immediately put me at ease. She asked about our current strategy for our department and what I wanted to change. Briana exceeded my expectations. She took into consideration the constraints that I was under and developed a plan that could be implemented a little at a time. Briana helped us add cohesiveness to our brand, and we have received very positive feedback from our community.”

Penny Limburg
Former General Registrar
Office of Elections and Voter Registration
(Bristol, VA)
“When we started the process, I just felt like I was word vomiting, but Briana was actually listening, and I didn’t even realize she was getting valuable information. She helped me capture something deep within me that needed out! Seeing my brand come to life was like a mix between a heart flutter and getting the breath knocked out of me. I know it was designed with purpose, and it gives me great confidence. INCREDIBLE!!!”

Jessica Stollings-Holder
Speaker | Trainer | Author | Coach
Jessica Stollings-Holder
(Murfreesboro, TN)
"I felt strongly about developing a thorough understanding of my prospective clients so that I may best serve them, so developing branding with strategy made sense to me. I had faith in Briana’s process and her communication was fantastic, with incredible attention to detail. The time went by so quickly, and I loved the thoroughness of her process! The strategy was spot on. I can even picture the customer personas and remember their names. The work Briana invested and what was delivered was way more than I anticipated. I felt seen and heard, like she understood what was best for my business. I am very proud of my brand and love how it represents us.”

Joseph Nounou, MD, MBA
Founder and President
Auros Pharma
(Kingsport, TN)