Lead your local brand confidently into its next chapter

Rebranding | Consulting | Education

Make audience-focused brand adjustments with guidance designed specifically for marketing managers and business owners in the Tri-Cities.


636 Shelby St, Suite 1E, Bristol, TN

Lead your local brand confidently into its next chapter

Rebranding | Consulting | Education

Make audience-focused brand adjustments with guidance designed specifically for marketing managers and business owners in the Tri-Cities area.

Briana Fillers | Rebranding Consultant & Brand Strategist
Fillers Consulting LLC |
636 Shelby Street, Suite 1E, Bristol, TN/VA

Trusted by local businesses and growing organizations across the region

Strategy-led work

Award-winning experience

One-on-one support

If you’re here because you need a logo, a website, or brand photos, you’re in the right place. But let’s pause for a moment…

During seasons of change, it’s tempting to jump straight into visuals. I help you slow down just enough to make thoughtful branding decisions that don’t just make things look good, but actually support where your business is headed. We’ll get to the visuals, but to make sure they work, we’ll focus first on truly understanding your changing business and the people you serve.

I’ll guide you through updating your brand during transitions, leadership changes, or growth.

  • Rebranding

    Strategy, naming, messaging, logo, photo, video, and website adjustments to update and realign your brand from the inside out after transitions, leadership changes, or growth

  • Consulting

    Fractional brand leadership, marketing agency partnership, ongoing refinement with an internal marketing team, and other solutions to align and position your brand for long-term success

  • Education

    Partnerships with local organizations to offer hands-on support, workshops, and group accountability for in-house brand, design, photography, and website efforts

“Briana incorporated our ideas needs and wants so well during our rebrand, I think she has secretly worked for us for many years!”

I’m here to help refine your changing brand beyond how it looks, so it’s set up for long-term success.

If growth, leadership changes, or new directions have left your brand feeling off, I can help. Together, we’ll work on whatever feels misaligned: naming, messaging, logos, photos, and/or your website, all with a strategy-first approach that feels seamless and high-impact.

Your brand should reflect where your local business is headed and connect with the clients you serve. I’ll guide you through the rebrand or repositioning, and then I’ll be around for support whenever you need it.

I’ve lived in Bristol all my life, and I do this work here because I’m passionate about our helping local brands get it right and stay here for the long-haul! I’ve spent 15+ years helping businesses, nonprofits, and entrepreneurs in the Tri-Cities area move beyond surface-level fixes to build brands that last. I care about the people behind your businesses and I care about the people you serve. I know your local market - the opportunities and the challenges - and I’ll help you navigate your changing brand with a clear path forward.

Learn about me

Get clear before big decisions

Create with intention

Feel confident during change

“Working with Briana was a great, unquantifiable investment for our business. It has given our entire company a totally new level of confidence.”

Featured project recaps

View success stories

Here’s what you can expect working with me…

  • Clarity

    Increases your client revenue

    Align your brand's strategy, messaging, visuals, and experience to attract better-fit clients who truly understand and value you.

  • Connection

    Helps reduce wasted resources

    Equip your business with clear, effective systems that build authentic client relationships and turn your audiences into loyal brand advocates.

  • Confidence

    Builds sustainable growth

    Learn to manage your brand and your website, keeping many updates in-house, reducing reliance on external support (but I’m here if you need me!).

Let's chat

“Briana’s process was engaging and fun for our leadership team, and so helpful in helping us think about solving problems for our target audience.”

3 steps to realign your brand

Step 1

Have a conversation about where you are and what you need.

Step 2

Work together to refresh your strategy, messaging, and visuals.

Step 3

Connect confidently with your ideal clients and serve them well, again and again.