The expansion and growth experienced by this company with headquarters in Kingsport, TN brought to light a lack of brand awareness, cohesiveness, and understanding. Leadership at WorkSpace Interiors recognized it was time to revisit their logo and messaging and develop their own brand strategy that was complimentary to but separate from their supplier. My brand refresh process included a brand assessment, brand strategy, and brand identity design. We were able to build on their existing foundation while clarifying their vision to better-connect with their ideal clients. (We were also able to build on their existing signage with an additive logo design instead of a visual rebrand, saving thousands of dollars.)

Because this brand based in Bristol, VA was well-established and relevant, and because they had existing signage that needed to be reused inside and outside their physical location, I created a modern, updated variant of their existing logo.