After 25 years of operation, Healing Hands Health (Bristol, TN) had experienced growth and internal changes that left their branding outdated and misaligned with their current mission. With a one-time funding opportunity for a rebrand, they needed expert guidance to navigate the transition efficiently and strategically.

Boring Contractors (Abingdon, VA) was undergoing a leadership transition to the next generation, a service expansion, and a niche specialization. Their outdated brand, founded in 1987, no longer reflected their evolving company, and they needed to ensure their transition to their new name (Jones Road & Bridge) was executed and communicated seamlessly. They needed a rebrand that honored their legacy while setting them up for future success.

WorkSpace Interiors (Kingsport, TN) had completed a strategic planning process and was in a transition period of growth. However, their brand lacked awareness, cohesiveness, and internal/external understanding. They needed to differentiate themselves from their supplier and competitors while creating a unique brand personality that aligned with their values.