Portfolio

Here, you can view glimpses into projects for clients across the region and read success stories of brand transformations.

Featured Success Stories

Strategic Rebrand Briana Fillers Strategic Rebrand Briana Fillers

WorkSpace Interiors: A brand refresh to differentiate and elevate their business

WorkSpace Interiors (Kingsport, TN) had completed a strategic planning process and was in a transition period of growth. However, their brand lacked awareness, cohesiveness, and internal/external understanding. They needed to differentiate themselves from their supplier and competitors while creating a unique brand personality that aligned with their values.

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Brand Photography Briana Fillers Brand Photography Briana Fillers

Discover Bristol: A photography series spotlighting makers to promote tourism

I worked with the tourism marketing arm of the Bristol Chamber of Commerce to highlight local makers who “walk the line of traditional craft fused with innovative flair.” Each shoot lasted about one hour and resulted in several photos per shoot. What I loved was that our agreement allowed for the photos to be used by the Bristol Camber of Commerce and the featured makers and small businesses. I am so grateful to have been able to witness the talent in action in my hometown and capture photos along the way!

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Stone Mountain Meats: A strategic brand positioned for explosive growth

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.

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Featured Strategy-Based Logo Designs

Featured Strategy-Based Brand Photography

Featured Strategy-Based Websites

“Briana’s rebranding process was a GREAT, unquantifiable investment for our business. It has given our entire company a totally new level of confidence.

The ideal customer personas she developed as part of our strategy were especially helpful in understanding the decisions she made for our photos and website. Our logo is well-loved by everyone. It has a modern but old school look that aligns with our new messaging to describe our company perfectly and looks great on our vehicles and swag.

I have been burned in the past with service providers fizzling out or abandoning projects over time. That was not the case here: Briana was just as helpful the last day as she was the first.”

Turner Jones
Vice President
Jones Road & Bridge
(Abingdon, VA)

I’d love to learn about your local business.

Schedule a free call with me on my Contact page. I’ll ask some questions to learn where you’re at now, where you’d like to go, and how we can work together to get you there.