What started as a small business in 1987 in Abingdon, VA with one specialization had become a full-service general contractor by 2022. With the addition of services, an ongoing transition of leadership from father to son, and company growth, it was time for a rebrand (and a name change!). I became a “temporary team member” and now, Jones Road & Bridge has branding that connects them with their community. They can move into the next generation of their company with purpose, consistency, and authenticity.

The expansion and growth experienced by this company with headquarters in Kingsport, TN brought to light a lack of brand awareness, cohesiveness, and understanding. Leadership at WorkSpace Interiors recognized it was time to revisit their logo and messaging and develop their own brand strategy that was complimentary to but separate from their supplier. My brand refresh process included a brand assessment, brand strategy, and brand identity design. We were able to build on their existing foundation while clarifying their vision to better-connect with their ideal clients. (We were also able to build on their existing signage with an additive logo design instead of a visual rebrand, saving thousands of dollars.)

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.