Importance of strategy when you just need a logo
Is a logo all you need to build a successful brand?
While a logo is undeniably important, it's just the tip of the iceberg when it comes to crafting a compelling brand. As a brand strategist, I firmly believe that a comprehensive brand strategy sets the stage for long-term success.
However, I understand that many new businesses have budget constraints and are solely seeking a logo. If you find yourself in this situation, here is some advice on how to make the most of your logo while laying the groundwork for future brand growth.
What is branding?
But first - let’s look at some definitions:
Brand: the perception your audience has of you
Branding: making strategic decisions that impact the perception your audience has of you
Knowing the definition of branding, you can imagine that it encompasses much more than just a logo. Strategic branding, includes going through the processes of…
understanding your target audience (customers) on an emotional level
identifying the problems you solve for your customers
creating brand positioning to differentiate from your customers
defining your values and brand personality that aligns with your mission and vision
developing clear messaging that feels authentic to you while resonating with your customers
crafting an overall brand experience that creates a mutually-beneficial community for you and your customers
creating a memorable, unique logo, a color palette, and typography that represents your business visually
What can I do now if I just want a logo?
Logo design created using my strategic branding process
As a new business though, I understand that you may have budget constraints and are solely seeking a logo to start out. (You’ll ideally want to go through strategic branding or rebranding at some point in the lifetime of your business - usually within the first few years and then again after a decade or two when you experience a large season of growth or change.)
I don’t provide a logo-only service, but as a brand strategist, I'd like to offer some guidance for you if you decide logo-only is the route to go right now.
Know the power of strategy.
A logo is a crucial element of your brand, but it's essential to recognize that it's just one piece of the puzzle. A well-defined brand strategy sets the stage for your logo and ensures that it resonates with your customers on a deeper level. It's like the blueprint for your entire brand experience, so don’t forget to come back to it later on when you can!Recognize professional design matters.
Even though I don’t provide logo design unless you go through my strategic branding process, that doesn’t mean you should do it yourself. You should seek out professional logo design that fits within your budget. While there are many do-it-yourself logo resources available, investing in professional design services is worthwhile. A poorly designed logo can negatively impact your brand perception. Look for a qualified logo designer or a specialized logo design service like Fiverr that will be able to create a design that feels authentic to you while understanding the type of design that will resonate with your customers.Opt for simplicity and scalability.
If you're only able to focus on a logo at this business stage and decide to proceed with hiring a designer, I recommend opting for a design that is simple, timeless, and easily recognizable. Avoid trendy or overly complex designs that might require frequent updates or rebranding. A versatile logo will serve you well as your business grows and evolves.Ensure consistency.
Even with a logo-only approach, it's crucial to establish guidelines to maintain consistency. Ensure you are given instructions on logo placement, color usage, typography, and any other relevant specifications. Consistency will help create a cohesive visual identity, even if you don't have a comprehensive brand strategy in place.Keep going and growing!
Remember that a logo can serve as a starting point. As your business grows and budget allows, consider working with a brand strategist to create more comprehensive branding, including a full brand identity system and a comprehensive brand experience for your customers. The foundation that strategic branding offers can propel your brand forward to the next level.
By keeping these points in mind and approaching your logo with a growth mindset, you can lay the groundwork for a strong brand presence. And when the time is right, I'll be here to help you take your brand to the next level with my strategic branding process!
Maybe I am ready to invest in strategic branding?
Comprehensive branding package created with my strategic branding process
If you think you might be ready to invest in strategic branding and go beyond a logo or “making things look polished,” I specialize in helping local businesses like yours go through my strategic branding process. I’m passionate about making strategy-based branding accessible for local businesses and organizations in central Appalachia. I love getting to know your vision, marrying who you are with who your ideal customers are, and developing strategic branding that helps you create a mutually-beneficial community.
Strategic branding is an investment in the long-term success and growth of your business. My process helps you develop a more authentic connection with the people you serve. It's about creating a brand that not only stands out from the competition but also resonates deeply with your ideal customers. If you're ready to take your brand to the next level and grow it to its full potential, I'm here to partner with you every step of the way. Click the button below to learn about the options available for going through my comprehensive strategic branding process. Then, schedule a free call to fill me in on where you’re at in your business and see if we’ll be a good fit to work together!
Building a brand is a journey
Remember, building a brand is a journey, and every step you take contributes to its growth. Whether you're starting with a logo or embarking on a comprehensive brand strategy, know that you have the power to shape your brand's identity and make a lasting impact on your customers.
Stay committed to understanding your customers, delivering value, and evolving your brand as you learn and grow. Embrace the process, embrace the challenges, celebrate your successes, and know I'm here to support you in realizing your vision!
If you're ready to explore the world of strategic branding or have any questions about building a strong brand foundation, don't hesitate to reach out anytime. I also periodically offer workshops that are aimed at helping you strengthen your brand, so make sure to follow me on Instagram, Facebook and LinkedIn. I look forward to watching you soar!
