Congratulations! Your new website is live, showcasing your brand to the world! It's an exciting milestone…but now what?

Your website requires ongoing attention and updates to stay relevant and effective, so let’s go over three crucial tips to ensure your website remains a powerful asset for your brand.

Tip #1

Monitor Performance: Analyze and Optimize

Squarespace provides built-in analytics tools that offer valuable insights into your website's performance. Monitor key metrics such as page views, popular content, and visitor demographics to understand how users interact with your site.

Establish specific goals within your Squarespace analytics dashboard. Whether it's increasing site traffic, improving engagement, or boosting conversions, Squarespace metrics can help you track progress and make data-driven decisions to enhance your website's effectiveness.

Tip #2

Amplify Your Presence with Squarespace and Social Media

Share Squarespace blog posts directly to your social media channels for:

Increased Visibility: Sharing your Squarespace blog posts on social media extends your reach beyond your website visitors. Your content is exposed to your social media followers, potentially reaching a broader audience.
Engagement Opportunities: Social media platforms provide an interactive space for your audience to engage with your content. By sharing blog posts, you encourage comments, shares, and discussions, fostering a sense of community around your brand.
Boost in Traffic: Directly linking your blog posts to social media can drive traffic back to your Squarespace website. This is especially effective when your content resonates with your social media audience and prompts them to explore more on your site.

Tip #3

Regularly Update Your Content

Squarespace empowers users with an intuitive platform for managing content. Take advantage of this simplicity by regularly updating your website content. Whether it's refreshing service/product descriptions, adding blog posts, or showcasing recent projects, keeping your content current ensures visitors find relevant and engaging information.

Schedule dedicated time to update in-house

Consider dedicating specific hours each month to tackle edits, make improvements, and add new projects. If managing updates becomes overwhelming, edits start to pile up, or you need something beyond what your in-house team is capable of, I’m always happy to help.

Need outside help? Schedule a Site Edit Day.

During a Site Edit Day, I spend a set number of hours updating your site and making any changes that have been piling up. I have full Site Edit Days ($800) and Site Edit Half Days ($500) available for my clients each month. Just prioritize your list of updates that need to be made, and I’ll do as many of them as I can during the time provided! Here’s a general outline of a full Site Edit Day:

10 am: Site Edit Day begins
11:30am-12pm: Check-in call
3:30-4pm: Wrap up call
4pm Site Edit Day ends

To schedule a Site Edit Day, just email me at hello@brianafillers.com.

You can do this – here's to the continued success on your journey of leveling up your brand and improving your online presence!

Unveiling your new website: what’s next?