After 25 years of operation, Healing Hands Health (Bristol, TN) had experienced growth and internal changes that left their branding outdated and misaligned with their current mission. With a one-time funding opportunity for a rebrand, they needed expert guidance to navigate the transition efficiently and strategically.

Boring Contractors (Abingdon, VA) was undergoing a leadership transition to the next generation, a service expansion, and a niche specialization. Their outdated brand, founded in 1987, no longer reflected their evolving company, and they needed to ensure their transition to their new name (Jones Road & Bridge) was executed and communicated seamlessly. They needed a rebrand that honored their legacy while setting them up for future success.

BurWil has been investing in our community through innovative construction and renovation of our region’s landmarks. When I met with them initially, they showed me how their website’s code had been broken for years, how it was cumbersome to add new projects, and they told me their contracted web designer was MIA. They were stuck with a website that didn’t work and that they couldn’t even update!

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.